Clothing
Style, Comfort & Quality in Clothing & Accessories
By Donna Kazansky
 The prevailing attitude on the slopes is freedom--an enduring American mindset. Freedom of movement, comfort and choice dominate the sport of snow skiing and boarding this season. Sport designers focus on capturing a rejuvenated spirit in skiwear and gear. They start with the latest temperature-sensitive materials, strategically built into places where action demands flexibility. Color lines are drawn in sharp, streamlined styles reminiscent of the immensely popular "Alpine" look. Ski world has acquired collections which reassert its savvy for bringing top labels, great pricing and exceptional customer service to the sport buyer.
 Superior materials...rugged beauty defines the season's fabrics... relaxed stretch fabrics emphasize increased range of motion rather than mere body-fitting. Greater value is placed in utility gear by integrating the stretch into shoulders, panels and linings. Look for a highly stretchable corduroy pant. Storm faille, almost-satin nylon and luxuriant faux furs grace the slops. Lambswool, down and durable, water-resistant zippers continue to level the battlefield against moisture and chill. Insulated, non-insulated and vented outerwear and feather-weight fleece provide unprecedented comfort and breathability. Note how the bulk of parkas is replaced by trim lines.
Colors that roar...and whisper... sporty two tones, ravenous colors and racy, glittered accenting energize both free ride and conventional ski categories. Jewel-toned sky blue, lilac and corals in complex ski lines offer an interesting contrast to the simpler, more subdued palettes of several snowboard collections.
Utility accessories... Accessories designed to protect and beautify are now carried in ingenious compartments built into outerwear. Discover optional use pass pockets, CD and goggle pockets, removable, helmet-compatible hoods and more. Precision goggles, gloves, shoes, headgear will dazzle the buyer with choices.
 The adventure family... everything needed awaits them... Mom can select between haute-couture and high performance utility styling. Dad can take it over the top with a full spectrum of technical gadget compartments for cell phone and personal stereo (he may have to contend with his teenagers for the gadgets). Youth gear is distinctively designed for their own expressions of style and color. Versatility dictates their decisions in outerwear and accessories. Zip-off sleeves and pant legs increase the range of use both on and off the hill.
 Outfitting... freedom of choice is our business. Outfitting to suit personal style, pricing and weather conditions is our specialty. Ski World is the authority in updating basic outerwear or pulling together and entire winter ensemble. Because our shared love of the sport, the buyer can rely on knowledgeable expertise.
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